One thing is clear

Our climate gives us everything

and we give back so little

Every day, we are told that everything else is more important than our climate.

Let's flip the script:

"Our climate matters."

"Our climate supports every living thing,
and everything we care about."

"Our climate is our future."

Together, we can make a difference.

We are a global climate movement.
We are people, organizations, businesses, and governments all around the world, committed to finding solutions that work for the planet and people. 
Together, we can solve climate change and create a better future for all.

Let's make it happen!

WE HAVE IDEAS

Strategic marketing can help create a stronger climate movement locally, regionally, and globally.

In short:

Sell the climate
Sell the movement
Sell our solutions

Idea #1: Design a Common Symbol

Adopt a universal symbol for our climate and our movement.

One ring to connect us all!

The blue ring is a symbol of our climate, and our climate movement.

It is blissfully simple and wickedly flexible…

…and it is backed up by a set of common values, principles, and goals to support a global climate movement.

…more

Idea #2: Create Movement-Wide Campaigns

Common campaigns can achieve strategic goals, such as:

1. A SOCIAL MANDATE: building public support for our climate
2. COMMITMENT: securing business and government commitments to climate  leadership
3. CLIMATE ACTION: promoting climate solutions that help people and the planet

Examples:

Marketing Our Climate

Our Climate Matters

Everything that is dear to us we owe to our unique planet with a precious climate. Connecting all we care about with caring for our climate is the all-important foundation for leadership and action.

Climate Love

“Climate Love” is another way to build a connection through love as opposed to concern.  

The blue ring and heart image is a symbol of our love for our climate and all it does for us.

Marketing is not always a single campaign. Often if involves multiple campaigns to reinforce an overall theme or foundational value – in this case, caring. 

…more

Building Commitment

Are you in? Or out?

How do we translate a strong social mandate into long-term commitments to leadership and action? With a global campaign to challenge governments and businesses worldwide to join with us.

This campaign can be used to both congratulate governments and businesses that are commited to a net-zero, resilient and better future, and to target the laggards that have yet to make a commitment,

This is a highly adaptive campaign idea, that can be adapted to meet the specific needs within each jurisdiction or economic sector.

…more

Selling Solutions

Solutions People Want

Even the most obvious solutions need a little help to overcome social inertia and counter-marketing from the old guard.

But if the solutions are ones that will help people save money and improve their lives; and if our governments and businesses have helped to make them easy and affordable, then a little marketing nudge can make all the difference.

Again, it’s not just one campaign, it’s a series of campaigns, posts, posters and messages that reinforce the message that these are solutions people want. 

IDEA #3: Collaboration

  1. Collaborate across the climate movement on strategic campaigns
  2. Establish networks and hubs to facilitate collaboration and movement-based climate marketing. 

Build the Movement

Collaboration is key to building a stronger and more successful climate movement. One way to do it is through a series of hubs or networks. 

A hub is the centre of a wheel – and a climate hub is at the centre of a circle of allies working to promote climate action. 

Hubs should be connectors. They should connect the strategic thinkers with the creative talent as a catalyst for innovative campaigns to promote climate leadership and solutions. 

Climate hubs can be created regionally, nationally, or even globally. No matter the scope, the aim is the same – to develop and share resources and climate marketing campaigns freely to all those who can help.

To be effective, a hub needs strong leadership. They should be created out of the commitment and leadership of key actors, including climate leaders, funders, and creative minds. 

…more

So, are you in?

Where do we start?

These are just ideas.
Where they go next depends on you.

Organic

  • anyone can amplify these ideas online
  • inviduals and/or groups can use our designs for community events or rallies
  • organizations, companies, and governments can develop engagement campaigns consistent with the objectives of a movement-wide campaign
Collaboration (local)
  • lead groups or individuals can spearhead a community campaign (e.g. for neighbourhoods, faith, or cultural communities)
  • groups can also build a local hub and network of allies, connecting climate action with other local priorities in their community
 Organized (regional/national/global) 
  • key organizations can spearhead the development of a climate marketing strategy
  • They can develop marketing campaigns to build the public mandate and support climate leadership and action
  • They can develop a climate marketing hub linked with other senior organizations and networks to help develop and disseminate campaigns. 

The Big Plan

There isn't one

These are some big ideas on how marketing can help build an unstoppable global climate movement. They are the product of a couple of strategic minds, supported by an amazing bunch of creative designers (whose work you are seeing here).

We know these ideas (and others) can shape our collective ability to tackle climate change, but to make them happen is going to take our collective will. At a time when we have no time to spare, we need to take time to ensure the ideas can take root and that they will work.

We’ll keep pushing around the edges, waiting for millions of people to show their climate love, for business and government leaders to say “We’re in,” or for those with resources and connections to say, “Holy gees, let’s make this work!” 

For all that you do, thank you.

About this site


This site contains ideas you can adapt and use in your work to support climate leadership and action. All ideas are free to use under a Creative Commons 0 licence. They are ideas, nothing more. Feel free to adapt and adopt, and to suggest other ideas for a stronger  climate movement.

Some poster designs have a hashtag to identify the designer. Feel free to contact them for more information on their work.

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